At Cross Chrysler Jeep we realize that providing our customers with a quality product at a highly competitive price through a low pressure sales process makes good sense for everyone. That is why we developed our "Cross Wholesale Direct Pricing". Rather than inflate our asking price in hopes of winning a negotiation battle with our customers, we use a sophisticated computer program that poles over 20,000 internet sites to determine a fair asking price for each vehicle. And then we position our price below that figure, sometimes by up to 18%. After being in business for over 75 years, we have learned that starting every transaction at a highly competitive price is the best approach for everyone.